Slide STRATEGIC COMMUNICATIONS - Bachelor of Arts The Bachelor of Arts in Strategic Communication degree program provides a foundation of theories and principles in communication. This program is designed to optimize students’ ability to analyze situations from multiple perspectives; define and collect relevant information; and develop, present, and justify solutions or innovations The skills you’ll gain in the core writing, public relations, communications and media classes are universally important in just about any professional setting and will set you up for success in a number of positions. But the possibilities don’t stop with strictly communications-related fields. Anyone considering a future in sales, for example, can certainly benefit from a solid strategic communications foundation. Other fields that rely on savvy communicators for success include human resources, lobbying, event planning and management or executive consultants. And don’t forget industries always looking for capable communicators — legal, education and journalism.

Intro STRATEGIC
COMMUNICATIONS Bachelor of Arts

STRATEGIC COMMUNICATIONS DEGREE PROGRAM OUTCOMES

After successfully completing your degree in Strategic Communications, you will be able to:

  • Use critical thinking skills to effectively solve problems
  • Use appropriate communication skills across settings, purposes and audiences
  • Critically solve communication problems ethically
  • Effectively analyze and synthesize knowledge from a variety of academic disciplines
  • Demonstrate skills in research while applying various communication theories in writing and presentation across a variety of disciplines
  • Demonstrate the ability to create and present a strategic communication plan that integrates information from a variety of sources.
  • Demonstrate familiarity with terminology and concepts basic to the field of strategic communication

CORE PROFESSIONAL COMPETENCIES

  • Communication – Formulating and expressing thoughts and ideas effectively using oral, written and non-verbal communication skills in person, in writing and in a digital world.
  • Distributed Collaboration – Working effectively across distributed locations and asynchronously to achieve a common goal through relationship-building, shared responsibility, empathy and respect.
  • Professional and Social Responsibilities – Engaging in social responsibility through seeking justice, valuing diversity, respecting the environment; demonstrating professionalism through integrity, mutual accountability and ethical behavior. This includes considering the social and global impact of individual and organizational decisions and an awareness of and adherence to regulations, professional standards and industry best practices.
  • Critical thinking/problem solving – Using analytical reasoning when gathering and evaluating relevant information to effectively formulate possible solutions for an issue, problem or a variety of issues. This includes the ability to recognize potential consequences of a decision.
  • Career Management – Identifying knowledge, skills, abilities and personal strengths and experiences necessary to pursue career goals. Recognizing areas for professional growth, how to navigate and explore job options and to self-advocate for opportunities in the workplace.
  • Data Aptitude – Developing information literacy and the capacity to manage data with subsequent finding, structuring, evaluating and interpreting in order to provide meaningful analysis to accomplish a specific purpose.

Slide Graduates of this program have demonstrated strengths in applying various communication theories across a number of disciplines, in creating and presenting a fully formed strategic communication plan, and in the terminology and concepts that are essential to the field of strategic communication.